You need to upgrade your Flash Player This is replaced by the Flash content. Place your alternate content here and users without the Flash plugin or with Javascript turned off will see this. Content here allows you to leave out noscript tags. Include a link to bypass the detection if you wish.
Crime Concern
Crime Concern is a national crime prevention charity that develops sustainable solutions to crime and anti-social behaviour. We produced the following work to help them fill three key roles, one tackling gang rivalry, the second drug and alcohol addiction and the third antisocial behaviour.
All these roles had one thing in common - they addressed an issue that was of major concern to the community in that specific area. The people we therefore needed to attract not only had to be compassionate enough to want to help offenders get back on the straight and narrow, but also community-minded enough to want to make a difference to their local area.
To reach this target audience, we devised teaser ads for the local press and posters to appear in community centres, church halls and other public buildings where civic-minded people meet. Both teasers and posters drove traffic to a dedicated microsite containing full details of the roles.
